Wild plants are our business: FairWild week 2022 kicks off today!
#FairWildWeek is all about celebrating the hidden wild plant ingredients in our lives! We are working to build a sustainable future for wild plants, and the people who depend on them. From 20 to 24 June 2022, we will be sharing the stories behind these hidden ingredients on social media platforms and we want you to get involved!
When you’re making a cup of tea, enjoying a handful of nuts, or even taking medicine, do you ever stop to examine the list of ingredients on the back of the packet?
When we think of plant ingredients, many of us will think of monocultures and farms, though the truth is very different. Many species that we are dependent upon can only be collected from the wild. They are present in everyday products we use such as cosmetics, food and health products.
business
#FairWildWeek is inviting businesses to get involved. Are you using wild-harvested ingredients in the products you sell? Proudly declare the use of sustainably sourced plant ingredients using the hashtag #WeUseWild. This is also a great opportunity to review supply chains and learn about who is harvesting the ingredients and how!
Through FairWild certification, businesses have immense potential to positively impact the lives of people who rely on wild plant harvesting for their livelihoods, and to help ensure unique species and wild places are around for generations to come.
Emily King, Business Engagement Officer at FairWild Foundation
Consumers
Consumers have the power to change the market. The first step that we can take is in identifying what these ingredients are. Take a look at the back of a packet. If the ingredients list includes any of the ‘Wild Dozen’, these are most likely to be wild-harvested. Join in on social media by posting that you have found them in your products using the hashtag #IFoundWild. As consumers, you can then use this to ask brands where their wild ingredients come from and whether they are harvested sustainably.
Join us this #FairWildWeek. Take action for wild plants and the people who collect them.