Launching FairWild week with a discussion on why "Wild plants are our business"

June 2021 - #FairWildWeek is all about celebrating the hidden wild plant ingredients in our daily routines, and working to build a sustainable future for wild plants and the people who depend on them. This year’s theme is ‘Wild Plants Are Our Business’ – look out for the hashtag #WeUseWild to see businesses proudly declaring their use of wild ingredients!

This year, we will be kicking off the week with a webinar co-organized by TRAFFIC, the FairWild Foundation, and the American Botanical Council’s Sustainable Herbs Program to kick off FairWild Week 2021 with a practical discussion on why wild plants are everyone’s business. From shea butter to liquorice, we’ll discuss specific examples of responsible sourcing challenges and opportunities, emphasizing how important wild plants are to our everyday lives and why responsible sourcing needs to occur.

Join us on Monday 21 June at 10am EST / 3pm UK time / 4pm CET for practical advice to businesses trading in wild plant ingredients, as well as increasing consumer awareness of these prolific yet hidden ingredients by sharing stories around the origins of specific ingredients.

Speakers include:

  • Erin Smith, MSc, CCH, Director of Herbal Science & Research at Banyan Botanicals, and Board Member and Co-Chair of the Sustainability Committee for the American Herbal Products Association (AHPA)

  • Susan Curtis, Director and Brand Ambassador at Neal’s Yard Remedies

  • Andrea Rommeler, Sustainable Wild Collection Manager at Martin Bauer

  • Marin Anastasov, Head of Procurement at Pukka Herbs

  • Giulia Muir, Non-Wood Forest Product Specialist at FAO

  • Caitlin Schindler, Project Officer-Wild at Home at TRAFFIC

If you have any questions get in touch with us via secretariat@fairwild.org.

We look forward to seeing you there!

 
 
FairWild Foundation